Our Story

Tenfold is a mother-daughter owned business rooted right here in Old Town, New Mexico. As New Mexico natives, building something like this here means a lot to us.

What started as a simple idea turned into something bigger, an experience centered around creating something personal, meaningful, and completely your own.

It all began when Stephanie had the chance to create a custom hat herself. It was not just the hat, but the feeling of walking away with something that felt like her. She knew right away she wanted to bring that same experience back to New Mexico.

Madison was all in from the start. With a love for vintage western style and an eye for pieces that tell a story, helping people create a hat they truly love just made sense.

Before Tenfold, Madison worked as a labor and delivery nurse, guiding people through some of life’s most meaningful moments. Stephanie is on what she calls her third act, after years at Intel and in the fitness world, where she built her career around connection and helping people feel their best.

That is what Tenfold is built on.

We are here to help you create something that feels like you. Something you walk away with that actually means something.

What started as a mobile hat bar has grown into our storefront in Old Town. Thank you for being a part of our American Dream story!